Leading pump manufacturer Wilo has launched a new initiative, We @ Wilo, designed to showcase the people who contribute to the company’s success. Through this series, Wilo aims to provide insight into the roles, passions, and expertise of its employees, reinforcing the company’s commitment to team spirit, sustainability, and professional development.
The first episode of the We @ Wilo series features Jana Bartsch, Specialist Learning & Development at Wilo. Jana plays a crucial role in employee growth and development, supporting her colleagues on their learning journeys. She highlights her involvement in organising Wilo Welcome Events, guiding leaders through the Leadership Journey, and incorporating sustainability and diversity into her daily work. Jana’s passion for fostering a positive and inclusive workplace culture is evident, setting the tone for future episodes of the series.
By launching We @ Wilo, the company humanises its brand, moving beyond corporate messaging to highlight the individuals who drive its innovation and success. This approach aligns with Wilo’s core values, as outlined on its career page, emphasising teamwork, continuous learning, and a commitment to sustainability.
More companies should consider adopting similar initiatives to bridge the gap between corporate entities and the people who power them. In an era where brand authenticity is paramount, showcasing employees and their contributions fosters trust, engagement, and a stronger company culture. We @ Wilo serves as an excellent example of how businesses can enhance their employer branding while strengthening connections with customers, partners, and future talent.
The full interview with Jana Bartsch is available on Wilo’s website, with more episodes of We @ Wilo already in development. Stay tuned for further insights into the people shaping Wilo’s future.
