LIVE Electrical Distribution Ltd has announced the appointment of Ralph Towers as its new Regional Sales Manager for Yorkshire, Northeast and Lincolnshire, marking a key addition to the company’s growing leadership team.
Bringing over two decades of experience in the electrical wholesale and distribution industry, Towers joins LIVE Electrical with a strong track record in sales management, customer relations, and regional business development. His extensive background includes senior roles at several major electrical suppliers, where he consistently delivered growth through strategic partnerships and client-focused solutions.
LIVE Electrical is a leading manufacturer and distributor of high-quality electrical products, serving electrical wholesalers across the UK and beyond. The company offers a wide range of electrical accessories and circuit protection products, including consumer units, distribution boards, sockets, switches, lighting, and EV charging solutions. Known for combining reliable stock availability with competitive pricing and next-day delivery, LIVE Electrical has built a reputation for supporting wholesalers with consistent, responsive service.
Towers’ appointment comes at a time of expansion for the business, as LIVE Electrical continues to strengthen its presence in key regions and respond to increased demand for reliable electrical solutions. His leadership is expected to play a crucial role in enhancing customer relationships, growing the company’s regional market share, and reinforcing its commitment to service excellence.
Towers’ appointment reflects LIVE Electrical’s strategic focus on regional development and its ongoing mission to be the preferred supply partner for wholesalers nationwide.
