Daikin UK has announced the promotion of Liam Maher and Steve Parsley to new Regional Sales Manager roles, strengthening the company’s commercial presence across the North of England.
Liam Maher, a Daikin veteran with over 25 years of service, has been appointed Regional Sales Manager for Manchester, having previously overseen the Yorkshire & North East region. In his new role he will lead the Manchester sales team, deepen relationships with D1+ partners, consultants, and developers, and support recruiting and training efforts from Daikin’s newly established Manchester hub.
Steve Parsley steps into the role of Regional Sales Manager for Yorkshire & the North East. Previously a Business Development Manager at Daikin, and with prior leadership roles in the HVAC sector, Parsley will focus on expanding Daikin’s dealer network, building closer ties with key customers, and working alongside specification and logistics teams to deliver regional sales plans.
Lisa Robey-Broome, Daikin’s Business Manager for the Midlands & North Region, expressed enthusiasm about the appointments: “Their experience, local knowledge and passion for our customers will be invaluable as we strengthen our regional presence… and build even closer relationships across the North.”
About Daikin
Daikin is a global pioneer in HVAC-R technology, offering advanced heating, cooling, ventilation and refrigeration solutions. Its UK arm continues to grow rapidly, particularly in low-carbon and heat-pump markets, aligning with broader decarbonisation goals.
With these leadership changes, Daikin is clearly focused on consolidating its northern UK operations — leveraging deep local expertise and reinforcing customer engagement through its regional network.
