
Ideal Heating and Groupe Atlantic have announced the appointment of Chris Armitage as Specification Manager for the M62 Corridor, marking a key addition to the company’s commercial team during a time of rapid growth in the low-carbon heating sector.
Chris steps into the new role after nearly two years as Senior Sales Engineer at Clade Engineering Systems, where he played a pivotal role in promoting high-efficiency, low-carbon HVAC solutions. His move keeps him within the Groupe Atlantic family, bringing with him deep technical expertise and a strong track record in supporting public and private sector clients through the energy transition.
In a LinkedIn announcement, Chris said:
“In this new chapter, I’ll be supporting end users, local councils, and designers with expert guidance on a comprehensive range of solutions — from Gas & Electric Boilers, Water Heaters, and Small Commercial Heat Pumps to HIUs and Large Commercial & Industrial Heat Pumps.”
With over a decade of experience in mechanical services and HVAC technologies, Chris is known for his practical knowledge and customer-centric approach. He is also a certified CPD provider, offering seven CIBSE-approved CPDs, helping clients and consultants stay ahead of the curve with up-to-date knowledge on decarbonisation, heat pump design, and commercial system specification.
Ideal Heating is a leader in high-performance commercial and industrial heating solutions, playing a vital role in the UK’s net zero ambitions. Chris’s appointment is a strategic step as the company accelerates the rollout of innovative products across key regions.
His role will focus on supporting designers, consultants, and specifiers along the M62 corridor — a significant area for urban regeneration and energy-efficient infrastructure development.
Chris’s appointment signals Ideal Heating’s continued investment in technical leadership and its commitment to transforming the commercial heating landscape through collaboration, education, and innovation.

