City Electrical Factors (CEF), one of the UK’s leading multi-channel electrical wholesaler, has announced the appointment of Royston Gough as Senior Account Manager – National Contracting, a strategic move to bolster its national accounts team and deepen engagement with key contracting partners across the industry.
In his new role, Gough will focus on building and strengthening customer relationships, championing CEF’s unique value-added services and supporting major contractor accounts at a national level. Commenting on his appointment, Royston expressed his enthusiasm for 2026 and beyond, highlighting his commitment to continuing the strong customer connections CEF has established, while working closely with the supply chain to deliver major projects with passion and professionalism. His emphasis on collaboration and support reflects a keen focus on ensuring client success and expanding CEF’s footprint within the contracting sector.
CEF operates as the essential link between product manufacturers and professional electrical contractors throughout the UK. With a network of over 390 branches and a market-leading online platform, the company supplies more than 40,000 electrical products and solutions, ranging from cabling, switchgear and lighting to EV charging and renewables equipment, supported by expert technical advice and trade-focused services.
The appointment underscores CEF’s ongoing commitment to service excellence and its strategic focus on enhancing national support for larger contracting customers. National contracting teams such as the one Royston will help lead play an increasingly important role as the electrical wholesale market evolves to meet the demands of larger, complex projects that require not just product supply but coordination, responsiveness and market insight.
Royston’s experience and customer-centric approach are poised to add significant value to CEF’s national contracting efforts, enabling the business to build on its established strengths and pursue continued growth in key segments of the UK construction and electrical installation market.
